Making online checkouts frictionless

Citrus Payment Application and Website

Client: Citrus

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Citrus aims to create a frictionless, user-focused check-out user experience for the Indian consumer for all their digital transactions. This service will speed the check-out process significantly for consumers, and enable merchants to align the checkout service to their site design, and provide an increasing number of payment options in one integrated platform. They approached us to design the user experience strategy for the complete system.
We designed for web and iOS (for iphone) platforms.

How do you revive a brand that pioneered hands-on science & technology education in India

ThinkLabs Website

Client: ThinkLabs Technosolutions Pvt. Ltd.

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ThinkLabs is India's largest hands-on science & technology education provider. ThinkLabs wanted their online brand image to inspire curiosity in robotics, encourage individuals for career prospects in hands-on education and attract both national and international partnerships. They approached us to help design one, for which we revived their brand and redesigned their website & content management system.

How do you design for positive impact?

Posi-TV-ity

Client: Indian Broadcasting Foundation

Indian Broadcasting Foundation (IBF) established in 1999 is India's premium apex organization of television broadcasters. IBF consists of major broadcasters with more than 250 TV Channels and enjoys a unique position as the accredited spokesman of the broadcasting industry. Television has become a medium to influence public opinion, to stir up sentiments and to awaken the masses. The information is not just consumed, but also processed and saved, which impacts the way India thinks and lives. Everything that one sees on television has an impact, and to measure that impact, an extensive study was conducted by IBF, which was branded and designed by us. The purpose of this study was to understand the role of television in the life of the viewers in a structured, scientific manner, as also to shatter several myths associated with television, created out of stereotypes associated with the medium over time.

How do you create a brand with least cost and turn-around time?

Templar

Client: Tavisca

Tavisca is a travel technology solutions company that works with leisure travel companies across the globe, to help them grow their online travel business. Their solutions work across air, hotel, car, vacations, activities / transfers and insurance travel needs. They approached us to get their system redesigned. Templar system is a widgetized UI framework with complete travel and back-office widgets available out of the box, which can be customized and extended without reinventing the wheel. With this new system, creating a new brand is now a few days of cost than earlier high cost & time to market.

How do you make participation super easy

Deutsche Bank GreenKarbon photography

Client: Ogilvy & Mather

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Deutsche Bank initiated a unique biodiversity campaign that would help spread awareness on the important role nature plays in mitigating climate change. For this, they decided to have a year-long photography contest that would be broken up into five mini-phases or ‘expeditions’. Two winners would be chosen from each of these expeditions who will win a Judges’ Choice Award and a Popular Choice Award. To invite maximum participants and make it super easy to participate & share, we designed GreenKarbon content platform that enlists the rich biodiversity of urban India.

Creating the best album art of the year-2011

Album Design -The Feni Farm Riot

Client: Dischordian

With the launch of their debut album - The Feni Farm Riot, Dischordian wanted an exceptional design for their album. This album design has bagged several awards like album of the year 2011 at 'Rolling Stone's Annual Rock Awards' and 'NH7 The Indiecision’11'.

How do you convert insights into beautiful visual language?

KOEL Sustainability Report 2011

Client: Ernst & Young

Kirloskar Oil Engines Limited(KOEL) is India’s largest manufacturer of diesel engines and are also involved in the design & manufacture of generating sets, pumpsets and bearings. KOEL wanted to report on their conscious efforts in improving performance on the triple bottom line as a part of their yearly reporting on sustainability. We consulted with Ernst & Young, interviewed key stakeholders at KOEL to understand their vision towards this objective. We branded and designed the sustainability report 'The Engine for Sustainable Growth'. This report meets the Global Reporting Initiative’s (GRI) sustainability reporting guidelines (G3) and the application level A+ set by GRI.

Imagining process engineering

Birdi Inc Branding

Client: Birdi Inc

Birdi Inc. is a Los Angeles based process engineering company. We consulted with Birdi Inc. to define the story at the heart of their business. We collaborated with the key stakeholders and mutually arrived at metaphors and anecdotes about the company and its people. We created a brand that would resonate with large and scalable nature of software projects undertaken at this company across their service offerings, allowing them to represent dynamism and growth.